Alexander Wang Storefront
Fashion's Night Out, New York Fashion Week, 2011.
Pedestrians outside, tracked by a camera, can “wipe” away the black-out on three of the windows to reveal live video footage on the inside of the store or alternately mirror image of themselves.
The projections are visible from both the inside and the outside – serving the dual purpose of allowing visitors inside to see outside and visitors outside to ‘peak into’ an exclusive fashion event. Sound transducers on the windows project sonic effects that respond to movement on the street.